← Selected WorkRetail Dining · Brand Development + Store Design
Maryville University · Mary + Moo
A smaller-scale retail concept that demonstrates how designSMART brings together brand identity, foodservice planning and interior design into one focused customer experience.
A dining brand designed as a place.
Mary + Moo was developed as a burger-and-shake concept with its own visual identity, service sequence and material language.
The project shows the same design thinking used in large dining halls applied at retail scale: clear planning, memorable branding and an environment built around the food experience.
Plan the operation
The concept plan organizes ordering, payment, shake production, pickup, beverages, condiments and back-of-house support into a compact retail footprint.
Create the identity
The finish board develops a distinctive look and feel through color, flooring, millwork, signage, graphics, furniture and lighting.
See the concept
Renderings translate the brand into a complete customer-facing environment before construction.
